How Are Influencers Use Fake/Bot Followers To Influence Social Media Users?

Influencers have become a part of a social media strategies today. Influencers partnerships with social networking sites like Twitter, Instagram, youtube and more, have replaced traditional ads and have become the next big thing in digital marketing world. Buy Real Twitter Retweets has become a major key for become an Influencer. Popularity of social media driving competition among Influencers. More followers means, having more connections which is the big benefit of social media. Unfortunately, there are few influencers who, in greed to become popular quicker, have bought their followers which is referred to as having "Fake Followers". These influencers can influence anyone with these fake followers and earn money easily. The main reason Influencers want more followers is to build credibility. To earn money, it is a good way to show your reputation.

Why Influencers Buy Bot Followers?

The temporary advantage of buying twitter followers is that with more followers your profile looks more credible and it seems like it is interesting and thus, worth following for many people. Also you can get a huge amount of followers very quickly. Surely, One question in your mind, Why Influencers buy bot followers? Because having a large followers base get your profile noticed by brands. The more followers you have, more money you earn. However, for the longterm this will not bring you much value at all, because it is not the most important thing to have a profile with a large fan following but instead to have a profile that provide lots of valuable content on a regular basis and is well managed so that people actually want to follow you because it is of worth and value to them.

3 Steps To Find Influencers With Bot Followers

According to a survey, Social media like Instagram has 10 percent fake followers and around 32 percent of Instagram accounts may actually be inactive. Real users account are going to be much more appreciative than fake, as most of them are just looking to do some marketing of their own products or brand. If you want to gain more likes and followers on your account, then you should buy real like instagram. These likes and followers will help you to achieve your goal. Increasing number of these fake followers pressing questions for brands: Are my marketing efforts reaching real customers or bots, and how can I differentiate between fake followers and real followers?

1. Profile Picture

Simply Bot accounts do not have profile images or if they have profile images, the pictures may be with obvious links. However, Bot accounts will use photos to look-like a real account which are available online, so the presence of a profile image does not necessarily mean an account is authentic. Most of fake accounts filled with hot girls or womens images or obvious words in their bio.

2. Engagement Rate

Check the influencer's following and then check how many followers are engaging with their post. Though, it is easy to calculate engagement rate by impressions, but since impressions data is not publicly available, the best way is to see how many likes and comments an Instagram/Twitter influencer gets compared to his/her following. You should at least check 5-10 posts to verify their engagements. Typically an influencer should have 2-3% engagement rate, if not then the followers might be fake.

3. Followers Increasing Rate

Bot accounts typically have a high ratio of people they follow to people following them. While real accounts usually have a 1:1 follower to following ratio, bot accounts follow an average of 40 Instagrammers for each one that follows them. On Bot accounts usually you will see that there are no post, or if they have, these post will not be frequent. There will be gap between 4 or 5 months each post. If you want to make the most out of your efforts, you will need to find out which accounts you should be follow.